摘要
据有关方面估计，上海世博会期间日均人流量将超过40万人，而整个世博会期间人流量有望突破1亿人。面对这样一个人流量高、时间相对较长的传播契机，企业该如何搭上这艘顺风船借船出海？直接参展的企业宣传侧重点又该在哪里？没有机会在世博会现场登台露面的企业是不是就没有机会了？
During the Shanghai World Expo 2010, the visitors will be more than 400,000 daily, and the visitors will be more than 100 million totally. Face the opportunity of large visitor number and long duration, How to market successfully? Actually, the business opportunity is around everywhere to explore, and you just need more business acumen.
出处
《经理人》
2010年第5期102-104,20,共3页
Manager
