广东经济发展与媒体创新

On Guangdong Growth and Media Innovation

政治及经济力量、社会变革都会影响传播活动。广东经济发展引发了媒体创新并形成了良性互动。媒体创新体现在媒体数量的增长,媒体对社会的影响力,对受众的引导等。广东媒体创新的动力是经济发展,创新的路径与一般的创新类似,诸如体制与机制创新、技术创新等。广东媒体体制创新与机制创新对全国其他媒体的改革影响巨大。广东经济发展也带动了"知识沟"的缩小,反过来,"知识沟"的缩小又引导媒体创新的进一步发展。

Political economy of communication theory deems that the political and economic power social reform influence the communication activities much.Guangdong＇s economic development has led to the media innovation and this kind of economic development and media innovation in Guangdong form a benign interaction. The media innovation is reflected in the growth number of media, the media＇s influence on the society and guiding the audiences and so on. The motivation of Guangdong media innovation is economic development, the innovation path is similar to common innovation, such as the system and mechanism innovation, technological innovation. The system and mechanism innovation of Guangdong media impact other media development in China. Guangdong＇s economic development also led to narrow the knowledge gap and then the narrowing knowledge gap which in turn guide the further development of media innovation.