企业自主创新的本质与经验

The Nature and Experience of Independent Innovation in Enterprises

本文认为,我国企业已经进入关键的转型期,自主创新能力尤为重要。企业的自主创新并不单纯依赖企业内部的研发活动,而应注重将技术优势转化为市场优势并形成最终的客户资产;客户资产的形成是企业自主创新的最终目的,也是判断企业自主创新的结果性指标;互补性资产的形成则是判断企业自主创新过程的重要依据。企业在自主创新过程中,应进行有效的客户资产管理,有意识地培育互补性资产。

The independent innovation is of great significance in the current period of time which is a crucial time for the transformation of our enterprises.The independent innovation in the enterprises will not only depend on the internal RD,but also on the transition from technological advantages to market advantages that will be ultimately transformed to the customers＇ equity.The creation of the customers＇ capital is the ultimate purpose of independent innovation in enterprises;it is also one of the indicators that can help us to evaluate the result of independent innovation.If it is a kind of independent innovation will be determined by if the enterprises could control the innovative profit.So,during the process of independent innovation,the effective customer capital management is very crucial.And the creation of complementary asset is the important basis for us to make the judgment on the independent innovation process.