商业性体育赛事网络结构特征及其关系

The Characteristics and Relationship of Sporting Events Business Network Structure

选择规范研究的范式,运用网络的观点和分析方法,在对体育赛事相关研究成果以及网络理论及其相关研究成果进行辨析的基础上,从"产业经济学"的角度提出体育赛事及其网络的定义;继而按投入—生产—产出的业务活动结构,并根据相关网络理论和体育赛事的属性,构建商业性体育赛事网络结构;最后从新制度经济学的视角对网络内各参与主体的交易关系进行了分析。研究认为,在该赛事网络中,体育赛事生产者作为网络的中心结点分别与各投入品的供给主体和产品的消费主体签定和执行一系列商业合同,建立不同形式的经济交易关系;该赛事网络结构具有高中心性和低密度性、半开放性和松散型、非地域根植性、复杂性等特征。

Through choosing the normative research paradigm,using the network perspective and analysis methods,first of all ,on the basis of analysis on sporting events relevant research results,as well as network theory and related research results,from the industrial economics point of view,this paper conducts the definition of sporting events and networks,and according to the industrial economics structure of input-production-the output and in accordance with the relevant network theory and sporting events attributes,builds sports events business network structure,and finally from the perspective of new institutional economics,makes the analysis on the transaction subject relationship involved in the network.The result shows that,in the event network,sports event producers as the center node of the networks,respectively sign and implement a range of commercial contracts with the main supply of inputs and,the main consumption of products,establish the relationship between economic transactions.The event network structure has the features of high concentric and low density,semi-open and loose,non-geographic embedding,complexity and other features.