浅谈提升企业售后服务的重要性

Importance of Promoting the After-sale Service of Enterprises

随着国民经济的快速增长,人民收入水平逐步提高,大件耐用消费品已从"特殊商品"转变为普通消费品,售后服务问题随之成为一个关注民生的重要问题。同时,伴随着消费者维权意识的提高和消费观念的变化,各个企业之间的竞争已从生产技术水平和产品质量的竞争,演变为售后服务的竞争,售后服务的质量决定着企业的发展。

With the rapid growth of the national economy,large durable consumer goods have changed from ＂special products＂ to common consumer goods,causing the after-sale service to be an issues concerning people＇s livelihood.At the same time,with the rise of consumers＇ sense of self-protection and the change of consuming concepts,the competition between enterprises has changed from that of production technology and product quality to that of after-sale service,which determines the development of enterprises.