《市场营销学》课程教学的探索与实践

Research & Practise on Teaching "Marketing"

对《市场营销学》课程在教材选用、教学方法的使用、考试成绩的评定几个方面进行改革探索和实践,从而培养学生扎实的市场营销技能,实现高职教育培养目标。

This paper first describes the demand on the textbook selection and student＇s reference book in teaching of marketing process, and then points out methods can be used to stimulate interest in learning ＂Marketing＂ from the personal practice, organize competitions, role-playing, case teaching, multi-media teaching, physical display and team learning in seven areas. Finally, explains the behaviour of the reform to assess the score.