2009年中国广告学术研究综述

Summit on 2009 Chinese AD Academy Research

本文选取七种广告专业期刊以及新闻传播类核心期刊中的广告研究文章共321篇,从2009年广告业局势与广告公司应对策、广告管理与自律更加紧迫、文化产业政策对广告发展的影响、农村广告市场的开发、新媒体促进广告业发展以及其他研究热点六个方面进行归结与分析,期望对2010年的中国广告业和广告研究有所裨益。

The imitation, duplication, virtualization are three big stages of the vision technological development, which has brought the different shapes of vision culture. The advertisement development is related with the progress of visual culture .Based on the different visual technology and the corresponding visual culture, demonstration, decoration, symbol, metaphor, and so on ,appear in the modern advertisement, which has enriched the advertisement creativity space enormously.