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浙江省报纸消费者企业认同感探索 被引量:1

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摘要 本文通过对浙江省报纸消费者企业认同感进行实证分析,提出企业的知名度、消费者对企业的信任度、企业声誉及社会责任等因素能使消费者对企业产生积极的认同感,从而影响其消费决策和行为。在此基础上,提出了报纸的品牌形象战略和关系营销应面向广大消费者群体并重点围绕培育消费者企业认同感展开等建议。
作者 徐白雁
出处 《统计科学与实践》 2010年第3期33-34,共2页 Statistical Theory and Practice
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