生态脆弱区乡村旅游开发模式研究——以沂蒙山区为例

Development Mode of Rural Tourism in Ecological Fragile Area——A Case Study of Yimeng Mountain Area

乡村旅游在实践中正从边缘化向系列化发展。沂蒙山区是全国水土流失重点治理区,针对沂蒙山区乡村旅游资源状况,分析了沂蒙山区发展乡村旅游的市场条件,认为生态脆弱区发展乡村旅游应遵循经济多元复合化发展与内源发展的原则,建构纵向深化与横向附加开发模式,具体提出乡村旅游开发途径,即旅游内容特色化、耦合化,旅游服务网络化、规范化的深化途径与附加旅游教育和旅游养生内容等途径。

Rural tourism was developing from edge to typical in practice. Yimeng Mountain Area was the key soil and water loss control zone in China.In the view of the resource status of rural tourism in Yimeng Mountain Area, analyzed its market conditions,got a conclusion that development of rural tourism in ecological fragile area should follow economic pluralistic compound and endogenous development rule, construct vertical product integration and horizontal product bundling, and pointed out the development ways of rural tourism, which included travel content with specific features, coupling,service networking,standardization,addition of travel education and health preservation. The first four development ways could also be regarded as deepening ways.