社会传播下的全球文化变迁

The Global Culture Vicissitude in Esociety Dissemination

e社会传播具有传播信息的自由性、开放性、复杂性;传播主体的隐匿性、平等性、多层性;传播对象的大众性、年轻性、知识性;传播符号的集合性、视觉性、能指性;传播媒介的快捷性、虚拟性、多媒性;传播过程的时效性、个性化、互动性。在e社会传播中,这些基本特征构成了影响全球文化变迁的要素。全球文化变迁的表现形态和发展趋势,都和e社会传播的诸多要素及其特征紧密相连。e社会传播下全球文化变迁的表现形态有:全球文化的"拟像"式呈现、全球文化的多元化表达、全球文化的价值观碰撞、全球文化的领导权争夺。

With the development of e society dissemination, the freedom, openness, complexity of dissemination information ; the concealment, equivalent, multi- layer of dissemination subject; thepublic, young, knowledgeable of dissemination object; the aggregative, visual, signifierof dissemination mark ; the timeliness, hypothesized, multi - intermediaries of mass media ; the effectiveness, personalization, interactive of spreading process, all these essential features constitute the key factors,performance shapeand trendsof affecting the global culture vicissitude in e society dissemination. Under the e society dissemination, the global culture vicissitude~ performance shape includes： The global culture＂ simulacrum＂ type show, the global expression of cultural diversity,, the global culture＇s value collision, the global culture of competition for leadership.