中职《市场营销策划》实践教学初探

Vocational "marketing plan" Practice Teaching

本文针对市场营销策划实践教学存在的问题,探讨提高《市场营销策划》实践教学质量的改革,在课程实践教学中实施项目实践教学法,为新形势下中职学校如何以就业为导向、能力为本位,创新人才培养模式,为培养高素质营销人才提出了具体措施。

Aiming at problems existing in marketing plan practical teaching,this paper explored the teaching reform improving＂marketing planning＂ teaching quality,implementation of projects practice teaching in teaching,employment-oriented,capaeity-based,innovative training model under the new situation, and proposed measures for training high-quality marketing talents.