摘要
房地产投资作为一种投资手段日益流行,房地产行业作为中国的支柱产业之一,对中国的经济运行及发展有着极其重大影响:房地产行业是一个高投入、高回报、高风险的行业。在当今“后金融危机”时代,房地廑企业更应该加强自身风险管理,防范和控制企业风险,促使维护企业和市场稳定。
Real estate investment, as an investment manner, is becoming increasingly popular. As the pillar industry, real estate industry has great effects on the operation of Chinese economy. The real estate industry is a high investment, high return and high risk industry. In the condition of worldwide post-financial crisis, real estate enterprises need to strengthen prevention and control of enterprise risk, thus maintaining business and market stability.