摘要
央视315晚会尽管只是打了一只“死老虎”．
In this year of 315 party by CCTV,there are a number of well-known brand to be exposed because they built-in mobile phone charges menu,Users of these phones who were deducted telephone fare several times without knowledge.Mobile phone manufacturers in the exposure list,there UT Starcom shadow - The telecommunications equipment giant has been out of the public eye a long time.According to the parties briefing,Users who used the UT Starcom phone charges up to more than 50 traps.According to the survey, as handset vendors,they sold the'trap mobile phone'with mobile solution provider and SP providers,then they were divided profit. Since being exposed by CCTV,public opinion strongly criticized such behavior of these companies. However,with professionals Tip:Handset manufacturers gains through'consumer trap'very limited.Brand premium than the implantation of the'back door'is more valuable,a brand manufacturers such sneaky acts do seem worth the candle.Why UT Starcom disregard their image? Why UT Starcom abandon the strong brand value for ?Why did UT Starcom for Little interest?
出处
《当代经理人》
2010年第5期60-63,7,共4页
Contemporary Manager
