科教电视创作的艺术和数字技术策略——之人文/自然科学类纪录片篇

The Artistic and Digital Technological Strategies for Production of Science and Educational TV Program——the Chapter of Humanities/Natural Science Documentary

文章从近年来科教电视收视比重的对比和变化的析因入手,从情境认知、数字技术合理应用和冗余传播等方面对人文/自然科学类纪录片高质量创作提出理论依据,然后根据这些理论分析,提出人文/自然科学类纪录片创作中艺术和数字技术两个方面的策略。

This paper begins with analyzing the causation of the contrasts and transformation in the audience rating of science and educational TV program. The theories, which are about the high-quality production of humanities/natural science documentary, are based on the situated cognition, the appropriate application of digital technology and the redundancy communication. According to these theoretical analyses, the author proposes the strategies for production of humanities/natural science documentary in art and digital technology.