资本主义市场经济语境下商业广告的语言特征

Linguistic Features of English Commercial Advertising under Capitalist Market-oriented Economy

资本主义生产是发达的商品生产,一切产品最终都以商品的形式出现,商业广告也成了商品的一部分。作为整个语言系统的一大类别,西方广告语言的文化语境必然是资本主义商品经济。这一文化语境在很大程度上决定了许多西方商业广告是一种情感欺骗。

Capitalist production is well-developed commodity production.All products are in the form of commodity finally,including commercial advertising.As one category of the whole language system,the context of culture in the western advertising language is sure to be capitalist commodity economy.To a great extent,this context decides that many western commercial advertisements are kinds of emotional duplicity.