海鲜品牌化——“中国海鲜之都”建设的必由之路

Branding of Seafood——the Only Way of Building China’s Seafood City

海鲜是舟山海洋旅游的最大资源，海鲜文化是海洋旅游的地标吸引物。海鲜品牌化是建设旅游强市的必由之路，有利于旅游产业转型升级，有利于集聚集群集约发展，有利于旅游目的地著名度、忠诚度、联想度提高。

Seafood is the largest resource of Zhoushan marine tourism, and seafood culture is the tourist attraction of marine tourism. The branding of seafood is the only way of building a popular holiday destination, which is an advantage in the transformation and upgrade of tourism industry, in the intensive development of cluster, and in the enhancement of a holiday destination＇s popularity, brand loyalty and association.