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立足舟山大桥经济 做大海洋旅游品牌 被引量:1

Developing a Big Brand of Marine Tourism Based on Zhoushan Bridge Economy
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摘要 跨海大桥将全线贯通,舟山将进入史无前例的大桥经济时代。舟山作为一个拥有丰富海洋资源的海岛旅游城市,必然会吸引更多的中外游客来观光游玩。近几年,海洋旅游业发展亮点频闪,旅游产品向多元化发展,一个大旅游的格局已初步形成。在大桥经济时代中,如何进一步做好“海”字文章,进一步做大做响海洋旅游品牌,促进整个旅游业的快速发展是当今面临的新的问题。 With the opening of Sea-crossing Bridge, Zhoushan will enter an unprecedented bridge economic age. Rich in marine resources, Zhoushan islands will certainly attract more foreign tourists for sight-seeing. In recent years, the development of marine tourism has more shining points and the tourism products have been diversified, so a big travel pattern has come into being. develop a big brand of marine tourism is industry. During the bridge economic age, how to do a better job on "sea" and a new problem of today in the promotion of the development of tourism
作者 宋艳
出处 《浙江国际海运职业技术学院学报》 2009年第4期47-50,共4页 Journal of Zhejiang International Maritime College
关键词 大桥经济 海洋旅游 品牌 bridge economy marine tourism brand
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