企业经营的重要手段──营销管理

IMPORTANT MEANS OF ENTERPRISE MANAGEMENT IS MARKETING MANAGEMENT

市场经济是一种优胜劣汰的经济。在市场体制中，由于需求的不断变化，企业为了摆脱经营困境求得生存和发展，必须与市场环境相适应，企业营销管理起着至关重要的作用。文章从市场调查、市场分割。

Abstract:The market economy is a competitive mechanism selecting the superior and eliminating the inferior. During the establishment of the market economy, every enterprise must be suited to the market environment so as to extricating itself from a predicament or developing itself. Essentially, well-executed marketing management is most important for making the enterprises adapt to the market surroundlings, this article, therefore, will approach active influence of marketing management on enterprise development from four aspects of market investgation、partitioning、prioritizing、orientation.