摘要
2010年是中国3G运营的关键之年,人们在关注专利、版权问题的时候,往往忽略了商标在3G运营中也存在着一定的风险,文章在对中国主要运营商的商标分布和主要业务的商标分布的分析基础上,认为风险主要有品牌缺乏个性,移动互联网技术带来的隐藏的商标侵权,商标与域名的冲突依然严峻等,最后笔者针对这些风险提出了应对措施。
2010 is a crucial year for 3G operators. When concerued about the patent or copyright issues, people often neglect the risks of trademark in 3G operations. Based on the analysis of trademark distribution among China＇s major operators and the main services, the paper indicates the risks are mainly the lack of brand with ndividuality, possible trademark infringement brought by mobile Internet technologies, and the conflicts between trademark and domain name etc. Then it provides advices for Chinese enterprises to response to the risk of this issue.
出处
《现代电信科技》
2010年第4期68-71,共4页
Modern Science & Technology of Telecommunications
关键词
3G运营
商标
风险
3G operations, trademark, risk
