新媒体行为方式导向的产品设计研究

Study on Product Design of New Media Behavior Orientation

新媒体相对传统媒体,改变了受众的信息接收模式:由一点对多点传播形式转变成点对点;由单向互动传播转变为双向交互式;社区化人群细分与信息平台的建立越来越突出。新媒体对人心理的影响,导致人的行为方式的很大改变。面对这种新形势,产品设计需做出相应的策略调整:如何构建产品的情感差异是产品设计策略中重要一环;用户体验应该纳入设计策略全过程;对产品属性需要再认识,系统化的设计思想应该贯穿整个设计过程。

Compared with the traditional media, new media has changed the information reception mode; transforming from one point to multipoint into point to point communication, and from one way interactive transmission into two-way interactive communication. It is more and more prominent to establish community-based population subdivision and information platform. The influence of new media on human mentality results in great change of behavior. Faced with the new situation, product design strategy is required to make corresponding adjustments, how to build emotional differences is an important part; the mind of user experience design should be incorporated into the whole process; recognize the attributes of product, and the concept of systematic design should be run through the entire design process.