新闻出版物商品属性的经济悖论及扭曲治理

Economic Paradox of News Publications' Product Attributes and Governanceof Its Distortion

在现代市场经济中,新闻出版产品具有商品属性,但由于它的意识形态属性、公共物品特性、二元需求的矛盾性,以及可能造成的受众信息不对称等原因,新闻出版产品不能进行纯粹的商品化运作,这就是新闻出版产品的经济悖论。为防止新闻出版经济悖论的扭曲,维持新闻出版产品交易的健康条件,用新闻出版优品代替新闻出版劣品,保证新闻出版物的公正性,加强政府对新闻出版业的监管,是当前新闻出版市场运作的适宜之举。

In modern market economy, news publishing products have product attributes, however, as there is a contradiction among their ideological attribute, public goods property and dualistic demands, as well as there might be asymmetrical information on the audience＇s end, thus news publishing products cannot be operated in an absolute commercial way, which is the economic paradox of news publications. To avoid the distortion of the economic paradox and maintain a healthy environment for news publications＇ transaction, it is proper for the current operation of news publishing market to replace inferior news publications with superior ones, ensure the fairness of news publications and tighten the government＇s supervision over news and publishing activities.