冀东县域健身产业发展研究

Research into the Development of Fitness Industry in Counties of Eastern Hebei Province

通过调查研究,发现促进冀东县域健身产业的发展有:政策扶植及地域优势,小城镇建设对县域健身产业的推动,冀东县域民众体育、健身消费意识的加强三种因素。但在发展的过程中也存在着:冀东县域健身产业投资热情欠佳,经营、管理和服务欠佳,县域健身产业缺乏长远规划等问题。最后提出促进冀东县域健身产业发展的对策:加大健身宣传力度,积极引导民众健身消费;合理利用现有健身场地资源;合理开发群众体育场地设施;统筹发展市、县、乡镇健身产业等。

Through investigation and research,it is found that three factors are existing in the development of fitness industry of counties in eastern Hebei Province.They include policy support and geographical advantages,the promotion of the construction of small towns to fitness industry in the counties,and the strengthening of people＇s consciousness of sports and fitness consumption.But during the process of development,there also exist some problems,such as lack of enthusiasm to invest fitness industry in counties,poor management administration and service,and lack of long-term plan.In the end,the countermeasures are put forward to accelerate the development of fitness industry,such as enhancing publicity,actively directing the public＇s fitness consumption;rationally utilizing the present place resources for fitness;reasonably exploiting the facilities for mass sports grounds,and comprehensively arranging the fitness industry in cities,counties and towns,etc.