传播学视野下广播电视编导专业定位再思考

Repositioning of Radio and Television Directing Specialty from the Perspective of Communication Science

"电视编导"是一个电视业界、学界和电视观众耳熟能详的概念,但却一直没有清晰的界定。长期以来,在高等教育本科专业目录中作为艺术类的"广播电视编导专业",与电视节目传播业务中实际存在的"编导"工作岗位之间缺乏一致性,不能很好地相互契合,学界与业界严重脱节,这也是高等教育不适应社会发展需求的一个典型表现。从传播学的媒介理论视角辨析"广播电视编导"与"影视编导"、"导演"、"导播"、"编剧"、"编辑"等概念之间的联系与差异,并提出一般意义上的"媒介编导"概念的必要性,彻底解决在新闻传播教育中的概念混乱问题,以适应传媒行业媒介分工细化和媒介融合的双向发展趋势,具有重要的现实意义和理论价值。

＂Television editing and directing＂is similar to TV industry, academic circles and television audiences, but so far, it hasn＇t a clear definition. For a long time, there is no consistency between the specialty in ＂Broadcast and Television Di- recting ＂which belongs to the artistic category in the undergraduate education, and the position of ＂editor and director＂ in TV program and TV transmission industry. The specialty of ＂editor and director＂ in academic circles cannot meet the cor- responding position in industry circles. The two aspects disconnect and disassociate seriously, which is a typical reflection of the disharmonious between higher education and the demand of social development. This thesis, based on the theory of media in communication science, attempts to discuss the connection and differences between several concepts of ＂TV editor and director＂, ＂TV and film screenwriter and director＂, ＂film director＂ ＂screenwriter＂, and ＂editor＂. To some ex- tent, the thesis proposes the necessity of the concept of ＂media editor and director＂ and completely deals with the problem of conceptual confusion in News Communication Education with the purpose of adapting to the double developing tendency of the close division and slow integration in the media circles.