我国陶瓷产品出口面临的挑战及对策

Challenges and Countermeasures of Chinese Ceramic Products Export

由于世界经济的回暖以及我国上调陶瓷产品的出口退税率使得我国陶瓷产品出口市场回暖,但是各国贸易壁垒高筑,贸易摩擦加大,以及我国陶瓷企业自身存在的一些问题使得我国陶瓷出口企业面临越来越大的压力。针对这一现状,笔者认为陶瓷企业应依靠科技创新突破贸易壁垒;继续维持欧美市场,积极拓展新兴市场;适当调整产品结构,加快海外品牌战略营销,而行业协会及政府职能部门应充分发挥其作用。

As the world economy rebounds and China increasing export tax rebate rate of ceramic make China＇s exports of ceramic products to pick up. Trade protectionism,trade barriers and trade frietion increasing, it make pressure of china＇s ceramics export enterprises is more and more. In present situation, I believe ceramics enterprises should rely on scientifie and technological innovation breakthrough in trade barriers; ceramic enterprises should continue to maintain the market of Europe and America and it should actively open up new markets;ceramie enterprises should appropriately adjust product strueture and speed up the brand strategic marketing. Trade associations and government department should fully play its role.