地方政府如何实施品牌带动战略推动区域经济社会发展的研究

The Research on How to Implement Brand Driving Strategy to Promote the Development of District Economy and Society Progress at the Local Government Level

实施品牌带动战略,企业是主体,市场是主导,政府作推动。目前国内外对企业如何实施品牌战略有较多研究,但对政府如何推动品牌带动战略实施的系统性研究不够。本文主要通过分析当前地方政府推动实施品牌带动的战略存在的问题和应做的工作,为地方政府推动实施品牌带动战略提供借鉴。

To implement brand driving strategy the enterprise is at the key place and the market is the main force and the local government is the driving force Up to now much research is conducted in the field of how to implement brand driving strategy in one enterprise but the system research on how to implement brand driving strategy at the local government level is inefficient This paper mainly deals with the analysis of proplems and need-to-do work about how to implement brand driving strategy at the local government level It will provide implement steps for the local government to practise this strategy.