出口企业标准化战略研究

Research on Standardization Strategy of Export Enterprises

本文从战略的角度出发,对企业标准化战略的内涵、特点及主要作用进行了简要分析,提出了出口企业实施标准化战略的主要对策和具体举措,为出口企业实施标准化战略奠定了理论基础。

The paper analyses in brief the meaning,characteristics and the major effect of standardization strategy of enterprise,proposes the primary countermeasure and specific measures for export enterprises,which laid a theoretical basis for export enterprises whose put in practice standardization strategy.