企业物流服务外包决策动因及其关系研究

Empirical Research on Decision Agent and Relation of Enterprises' Logistics Outsourcing Strategy in China

当前,物流外包已逐步成为企业物流服务组织策略中的主要运营模式,也是企业实现其资源整合的有效途径。大力推进物流服务的社会化与专业化是国家《物流业调整和振兴规划》的主要任务之一。为了对企业的物流外包行为进行系统分析,首先搭建了企业物流运作的环境框架,提取出了影响企业物流外包决策行为的主导因素。在此基础上,通过对我国境内物流服务供、需双方实体企业的抽样调查分析,运用统计学原理及结构方程相关方法进行研究,明确了各项外包主导动因因素之间的基本关系,旨在为企业从多环境因素角度系统分析、统筹和指导其物流外包行为提供借鉴,也为规范市场的物流外包秩序提供参考。

At present, the logistics outsourcing strategy has gradually become the main operation scheme of logistics services organization and is an effective way for enterprises to integrate their resources. Vigorously promoting the sociali- zation and specialization of logistics services is one of the main tasks of national ＂the restructuring and revitalization pro- gramming of logistics industry＂. In order to give a comprehensive analysis of the enterprises＇ logistics outsourcing action, this paper sets up an environment framework of logistics operation and extracts the dominant factors influencing en- terprises＇ decision- making. On this basis, we confirm the basic relationship between the dominant factors by use of statistical theory and the structural equation method with the required analysis of a sample survey of the two aspect enti- ties of the logistics services supply and demand in China. Thus, this paper gives a useful reference for systematical a- nalysis, co - ordination, guiding the logistics outsourcing actions of the enterprises and providing the normal order of lo- gistics outsourcing in the market.