摘要
由于各部门过多地注重自己部门的利益,整合的迫切性也就愈明显。文章对整合营销传播在我国企业实施所面临的问题进行了细致地分析。
As a result of too much focus on sectoral interests of their own departments, it becomes more urgency of integration. In this paper,the problems that are faced during the implement in China are analyzed.
出处
《企业技术开发》
2010年第2期130-132,共3页
Technological Development of Enterprise
关键词
整合营销传播
面临问题
建议
integrated marketing communication
facing the problem
recommendations
