面向旅游电子商务领域的社会信用体系研究

Study on the Social Credit System for Tourism-oriented E-commerce Field

信用是市场经济发展的基石。我国旅游电子商务正处于发展阶段,社会信用体系的不健全影响了旅游电子商务活动的开展。从政府、银行、企业和个人四方面入手探索建构社会信用体系,为旅游行业特别是旅游电子商务企业提供参考,以推进旅游电子商务市场的进一步发展。

Credit is the cornerstone for development of market economy. Tourism e - commerce in China is in a developing stage, and the unsoundness of social credit system has impacted tourism e - commerce activities. By exploring and constructing of social credit system from the government, banks, businesses and individuals, it can be used to provide guidance for the tourism industry, especially tourism e -commerce businesses for reference so as to promote the further development of tourism e - commerce market.