新出路还是新陷阱——由国内电视媒体自制偶像剧探讨赢利模式创新的误区

Study on the Misunderstandings in the Profit Model Evolution Course of Domestic TV Media

国内电视媒体自制偶像剧一方面为电视媒体增加了新的赢利手段和利润通道,一方面却继续以广告收入作为赢利核心,因此沦为了传统赢利观念操控下的一次"改良",而不是革新。

Although the self-made idol dramas increase the profit zone to the TV stations, yet they still focus on advertisng income and are controled by the traditional profit concept.