密闭空间的传播优势分析--与开放空间中的传播效果比较

On the Communicating Advantages of Confined Spaces——Compared with the Communication Effect of Open Spaces

为了探讨密闭空间的传播是否具有一定优势,本文以奥运宣传单为媒介,比较其在密闭电梯内与外部开放空间的传播效果的异同。通过所进行的实证研究表明,密闭空间的传播效果确实优于开放空间。由此也为目前公交广告、楼宇广告、电梯广告等小众广告的发展优势提供了一定佐证。

In order to find out if the kind of narrow and chose space advertisement can have a better communication effect than traditional advertisement, by handbill media, we do some research to compare its communication effect in elevator with outdoor..Finally, we had a delighted result： the Olympic handbill advertisements in elevator have a better effect. At this point, we hope it can do some help for the developments of small diffusion advertisement, such as the bus advertisement, building adyertisement, elevator advertisement