以媒介生态学为视角解析台湾地区“动新闻”

On the "Action News" of Taiwan with Media Ecology Theory

本文以台湾《苹果日报》在其网站上推出的"动新闻"为研究对象,采用媒介生态学理论作为分析框架,通过对"动新闻"事件始末的梳理及对台湾媒介生态的考量,对"动新闻"的产生原因、管制困境和生存背景进行了研究。文章认为,台湾"动新闻"是台湾媒介生态失衡发展的产物,它的存在反映了台湾媒介生态的现状和问题。

This paper chooses the ＂action news＂, which is released by Apple Daily on its website , as the research object. By reviewing whole event and andevaluating the media ecology of Taiwan, the paper applies Media Ecology Theory as the framework, investigates the origins, the supervision difficulties, and the survival environment of ＂Action News＂. This paper holds that the Taiwan＇ s ＂Action News＂ is the product of its unbalanced imedia ecological development, which reflects the current situation and issues of the media ecology in Taiwan.