运动员公关意识的培养

Athlete Public Relation Consciousness Cultivation

通过文献分析法,就目前我国运动员的公关意识缺失问题进行了分析。结果表明:运动员应该学会处理与对手、裁判、观众以及媒体的关系;学会回报社会;掌握危机处理的方法。同时,运动员要有公关意识,学会与其周围的各种内部、外部公众建立良好的关系,以提高自身的美誉度,塑造良好的公众形象。

Through literature analysis, the research of the athletes current awareness of PR is conducted. The results showed that：Athletes should learn to deal with opponents, referees, spectators and media relations;learn to pay back the community; and master the crisis management approach. Athletes must have PR-minded and establish a good relationship in order to improve their own reputation and create a good public image.