摘要
阐述了酒店制服视觉传达的构成要素,分析了制服视觉传达要素之间的构成关系与构成原则,并对视觉系统基本要素中的酒店标志、象征图形、名称、标准字体、标准色在制服中的具体运用方法进行探讨,为CI设计策略在制服中的有效运用提供理论研究基础。
It expounded the components of visual communication elements in the design of hotel uniform,summarized the composing relationship and rules of visual communication elements in hotel uniform,and probed the application method of basic elements of vision system,such as the hotel logo,graphic symbols,names,standard fonts,standard color in uniform design,thus providing theoretical research base for the effective application of CI design strategy.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第10期75-77,91,共4页
Packaging Engineering
关键词
视觉传达
酒店制服
制服设计
visual communication
hotel uniform
uniform design
