摘要
以目前影视广告通过运用动画表现形式来提升品牌形象为启示,分析了影视广告中动画的3大核心价值优势,提出了动画为影视广告注入了新鲜的活力,使其成为影视广告中品牌形象价值持续提升的基础。继而结合具体案例分析,总结出如何在影视广告中运用动画,并具体实现品牌形象价值持续提升的指导方法。
Inspired by the current TV commercials using animation form to enhance the brand image,it analyzed animation＇s three core values advantages. Animation,which brings fresh vitality to the TV commercials,has become continuous upgrade basis for it. Combined with specific cases,the guideline that how to use animation in TV commercials and realize sustainable brand image has been summarized.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第10期88-91,共4页
Packaging Engineering
关键词
影视广告
动画
品牌形象
价值
television advertising
animation
brand image
value
