礼品包装设计的理性回归探析

Analysis of the Rational Return of Gift Packaging Design

论述目前礼品包装市场的非理性现象,从礼品包装的特性入手,提出从政府的正确引导、设计师的设计伦理提高以及把握消费者的心理等角度来论述礼品包装设计的理性回归,实现包装设计与人们的物质需求和情感认同完美结合。

It presented the irrational phenomena in the current gift packaging market. Starting from the characteristic of gift packaging,it provided the rational return of gift packaging from the perspectives of the appropriate guide of the government,the improvement of designers’ career ethics and the mastery of the consumers’ psychology,thus to realize the perfect combination between packaging design and the material needs and the sensibility recognition of human beings.