学术类图书选题策划中的SWOT意识

SWOT Consciousness in Subject Selection Planning of Academic Books

学术类图书选题策划的好坏,直接关系到学术图书的市场效益。针对学术类图书目前的发展现状,应从夯实优势、优化劣势、发掘机会、正视威胁等四个方面提高选题策划的SWOT意识,从而实现有针对性的高效益出版,进而拓宽学术类图书出版业的发展空间。

The success of subject selection planning of academic books has direct relations with market profit of those books. As to the present development situation, the consciousness of subject selection planning should be improved through four aspects including strengthening advantages, optimizing disadvantages, exploring opportunities and facing the challenges. So high efficient publishing can be realized and development space for academic books publishing can be further broadened.