摘要
本文借以符号学原理,将新天地的空间时尚与消费时尚作为两个切入点,从符号的"他性化"与符号的多样性两个角度进行分析。从分析的结果可知:新天地的空间时尚存现"想象"化特征,它同时为西方人建立"想象的东方",也为东方人建立"想象的西方"。所以,传统的时尚符号在这里被"他性化"了,而不是简单的客观对象化。另一方面,新天地的消费时尚是跨界的,呈现多样性特征。
The paper using the theory of semeiology to start from spatial fashion and consumptive fashion, then analyzing from two angles as symbols’ otherness and variety to get the conclusion that, Xin Tiandi’s spatial fashion has the characteristics of imagine, which constructing ＂the imaginary East＂ for Westerner and ＂the imaginary West＂ for Easterner at the same time. So the traditional fashion symbols were otherness but not only be objectiveness. On the other hand, Xin Tiandi’s consumptive fashion is trans-border so that which of it appears variety characteristics.
出处
《湖北广播电视大学学报》
2010年第5期62-63,共2页
Journal of Hubei Radio & Television University
关键词
新天地
时尚符号
想象
跨界
Xin Tiandi
fashion symbols
imagine
trans-border
