跨文化交际中的文化定势初探

Discusses the Culture Sereotype in Intercultural Communication

国际社会全球化的发展趋势使得民族间的跨文化交际日益频繁。文化定势是在跨文化交际中经常被使用的认知方式。在具体阐述文化定势概念的基础上,从社会和个体两个层面具体分析其成因,从而思考其利弊,正确合理看待文化定势。

Stereotype is an inevitable phenomenon in intercultural communication.As an important element,it is characterized by simplification,stability and continuity.This thesis analyzes the concept of stereotype to get its characteristics and influence on intercultural communication.