网络社会群体的身份认同

NETWORK IDENTITY OF SOCIAL GROUPS

网络大规模覆盖后,出现了网络社群,但在这一虚拟社群中网民的身份认同不能再像现实社会可以用一般社会结构理论来分析。网络社群的身份认同出现了一些新的现象:网络社群缺少主流价值观;网民在网络社会群体中的身份认同是现实自我的延伸。同时网络的弱控制性也可能使网络群体彼此间的身份认同更加强烈,使网民在网络中重塑自己的形象;网络社会群体使人们的人际关系游离于社会却沉溺于虚拟,容易致使现实交流的困难。政府及相关政策部门应关注网民的身份认同中出现的问题,引导其向良好的方向发展。

A large-scale coverage of the network after the emergence of the Internet community, but in the virtual community of users identity can not be like the real world can use the theory to analyze the social strneture in general.Identity of the Internet community there are some new phenomenon： The lack of Internet community and the mainstream values; Internet users in the network of social groups in the self-identity is an extension of reality. At the same time controlling the network may also be weak between the network groups, identity is more intense, so that users in the network rebuild its image ;The network of social groups that make people＇ s interpersonal alienation from society to indulge in a virtual, easily led to practical difficulties in communication. Government and the relevant policy departments should focus on identity of users problems to guide them to a good direction.