摘要
《南方周末》是市面上一份难得有着自己独特品味的严肃周报。但它并不是一开始就是以这样的姿态走上报纸行列的,从创刊之初到现今,它经历了一个较为漫长的转型过程,由一个娱乐性的小报逐渐发展成为一个注重品味、深度挖掘的高级报纸,而且是作为一份主流报纸立于报林之列。本文对它的理念发展历程进行梳理并分析其社会背景和历史原因,着重介绍其现今的理念和品味追求,试图将《南方周末》的经验作为对其他主流媒体理念发展的借鉴。
The "Southern Weekend" is a serious weekly with its uniqueness in the market, but it did not go into the ranks of the newspaper as such a posture initially. From its founding to now, it has undergone a relatively long process of transformation, in which it turned gradually from an entertaining tabloid to a senior newspaper focusing on high taste and depth, and then became a mainstream newspaper among the ranks of the newspaper. This article sorted the process of its concept development, analyzed its social background and historical reasons with focus on its current pursuit of ideas and tastes, and tried to use the experience of the "Southern Weekend" as the reference for other mainstream media's concept development.
出处
《十堰职业技术学院学报》
2010年第2期93-96,共4页
Journal of Shiyan Technical Institute
关键词
南方周末
主流媒体
理念发展
mainstream media
the "Southern Weekend"
concept development