浅释预设理论在产品推销话语中的应用

A Simple Explanation of the Application of Implying in Product Marketing Language

结合预设理论说明产品推销宣传者如何巧妙地运用推销语言,恰到好处地表明其话语意图,从而抓住消费者的购买心理达到成功营销的目的.

Through a combination of the implying theory,describes how the product pushers just rightly show their intentions of selling by using language,and seizes on the consumer’s purchase psychology,so ultimately achieves the purpose of successful marketing.