雾江旅游资源开发的SWOT分析及对策研究

SWOT Analysis and Countermeasure on Tourism Resources Development of Wujiang River

雾江以其优美的自然风光,深厚的文化底蕴,成为一处极具开发潜力的旅游资源.然而由于客观因素的制约,该景区在从资源优势到经济效益的转变过程中还存在许多障碍.文中在进行SWOT分析的基础上,认为雾江必须以鲜明的主题定位,有针对性的客源市场开拓,水陆结合的旅游交通模式为主体规划构思,扬长避短、统筹布局,才能实现资源与市场的有效整合.

For its beautiful natural scenery and rich cultural heritage, the Wujiang River have become a great potential for the development of tourism resources. However, due to objective factors, the Wujiang River are still many obstacles for the transformation from scenic resource advantages into economic benefits. Through the SWOT analysis ,the article thought that the Wujiang river must take the distinct subject localization, the target--oriented market development, the amphibious transportation pattern as the main body plan idea, enhance strong points and avoid weaknesses, realizes the resources and the market effec tlve integration.