摘要
本文对战略导向影响产品创新的路径进行了研究,发现不同战略导向对学习活动有不同的选择倾向,而不同类型的学习活动也会对产品创新产生不同的影响。本研究不仅弥补了应用性学习与探索性学习研究的不足,也有助于企业引导和利用组织学习来提高产品创新水平,为管理实践提供理论参考。
The paper studies the process through which strategic orientations affect product innovation.We found that firms with different strategic orientations prefer to different kinds of organizational learning activities which also have different effect on product innovation.This study not only filled some gaps in research field on explorative learning and exploitative learning,but also proposes useful implications for firms to prompt product innovation by organizational learning.
出处
《管理评论》
CSSCI
北大核心
2010年第4期47-55,共9页
Management Review
关键词
市场导向
企业家导向
组织学习
产品创新
Market Orientation
Entrepreneurial Orientation
Organizational Learning
Product Innovation