试论综艺节目主持人多元化的角色定位与转换——以韩国综艺节目《两天一夜》为例

Diversified Role Orientation and Conversion of Entertainment Emcee——Taking for Example the Korean Entertainment Two Days and One Night

随着媒介生态环境的变化,综艺节目主持人单一性的角色定位已经不能迎合大众的审美需求,并且使受众在长期的固定模式中审美疲劳。应使综艺节目主持人在角色定位与转换上走向一条多元化的发展道路。为此,韩国KBS电视台2007年开播的《两天一夜》做了有益的探索。

With the change of the ecological environment of mass media,the simplex role orientation of entertainment emcee has caused aesthetical weariness among readers and can no longer meet the aesthetical needs of the mass.The question of how to diversify the role orientation and conversion of entertainment emcee has been effectively explored by KBS television station in their program Two Days and One Night started in 2007.