摘要
分析了当前物流企业在客户关系管理中存在的问题,探讨了物流客户关系管理(LCRM)的内涵及内容,进而提出了物流企业导入LCRM的实施策略。
The paper analyzes the problems existing in the current customer relationship management of logistics enterprises, probes in- to the connotation and specific contents of logistics customer relationship management （LCRM） and proposes the strategy for its implementa- tion by the enterprises.
出处
《物流技术》
2010年第7期4-7,共4页
Logistics Technology
关键词
物流企业
物流客户关系管理(LCRM)
实施策略
logistics enterprise
logistics customer relationship management
implementation strategy
