中小乳制品企业构建基于ECR的供应链模式研究

Research on the Supply Chain Mode of Small-and-Medium Sized Dairy Enterprises Based on ECR

基于对乳制品行业的现状和产供销环节的分析,提出了中小乳制品企业必须构建基于ECR的供应链管理新模式——协助成立"奶业合作社"并与之建立长期的合作伙伴关系,实施全过程"冷链化"物流配送并对分销商实施供应商管理库存,从而快速响应客户的需求,并有效降低企业经营成本,重建消费者对国产乳品的信心。

In view of the current situation of the dairy industry and based off an anlysis of its supply chain, the paper asserts that it is imperative for small-and-medium sized dairy producers to establish a new mode of supply chain management that is based on efficient customer response （E- CR） and to work together to found the Cooperative Society of Dairy Industry and sustain long-term partnership with it. It also proposes to realize ＂whole process cold chain＂ in the distribution stage and implement supplier-managed inventory control over the distributors to enable quick re- sponse to the customer demand, reduce operation cost for the enterprises and restore consumer confidence toward the domestic dairy industry.