摘要
从动态联盟核心竞争力的视角出发,用系统工程的方法对客户市场细分进行了机理分析,提出了运用灰色关联度模型对客户市场细分的具体过程,从而得出了动态联盟企业的最优目标客户市场,为企业营销及运营决策提供了有力支持。
From the perspective of the core competitiveness of dynamic alliance, the paper analyzes the mechanism of customer market segmentation （CMS） through methods of systems engineering, presents the specific procedures of CMS using gray relational model and arrives at the optimal target customer market for enterprises within a dynamic alliance.
出处
《物流技术》
2010年第8期65-67,共3页
Logistics Technology
