“国际风筝都”——潍坊市文化旅游资源开发研究

Study On "International kite capital"——Weifang Cultural Tourism Resources Development

文化旅游是现代旅游业发展的灵魂。发展文化旅游,就需要文化旅游资源作为基础。潍坊市悠久的历史造就了深厚的文化旅游资源。潍坊市文化旅游资源开发的方向和重点是研究、发掘潍坊文化,进行品牌城市建设;加强潍坊市文化旅游资源的研究和宣传力度,整合山水、文化旅游资源;搞好具有地方特色的旅游纪念商品的开发与经营;提高旅游服务人员的素质。

Cultural tourism is the soul of modern tourism development. The development of cultural tourism, cultural tourism re- sources needed basis. The glorious history in Weifang~ has accomplished the deep culture tourist resources. The Weifang culture tourist resources development direction and the key point are researching, exploring Wcifang culture, and to effectively brand of ur- ban construction; enhancing cultural tourism resources, Weifang City, the research and advocacy efforts, integrating landscape, culture and tourism resources; do a good job with the local characteristics of tourism Memorial product development and management; improve the quality of tourism services personnel.