群众体育行为的文化性分析

Effect of sports consume behavior on the different culture background

运用文献资料、访谈、逻辑分析、调查等研究方法,讨论了文化、亚文化、跨文化三方面内容对群众体育行为的影响。分别调查及论述了我国东、中、西、南不同经济发展地区的群众体育行为,提出影响群众体育行为的文化因素及干预意见与建议,旨在为现行群众体育行为的研究提供文化认知方面的参考。

With the documents,interview,analytic methods,investigated and elaborated the different mass sport consumer behavior between different area in China,it proposed affects of the cultural element on populace sports behavior and also the relative intervention opinions and the suggestions,so as to provide the cultureal congnition aspect for the present mass sports behavior research from the aspect of culture.